What Happened to Koji? Link in Bio Alternatives After the Shutdown

If you’re looking for a Koji link in bio alternative, the service you remember no longer runs as it did. Tubefilter reported in December 2023 that Linktree had acquired Koji, and that it would sunset both the Koji brand and product on 31 January 2024. If an old post or a business card still points to a Koji page, here’s what to do, along with a lesson that applies to any tool you choose next.

What happened

Koji was a link in bio platform that let creators build landing pages from “mini apps”, such as a tip jar. In December 2023, Tubefilter reported that Linktree had bought the company and would close the Koji brand and product on 31 January 2024. Financial details weren’t disclosed.

We’re basing this on Tubefilter’s report from the time, so check it against anything you’ve been told directly. You may see other dates elsewhere.

What it means if you still have old links

Old Koji addresses can linger for a long time. Look for them in:

• Your social profiles, including accounts you rarely use.
• Pinned posts and YouTube descriptions.
• Email signatures and newsletters.
• Business cards, flyers and packaging, including QR codes.
• Directory listings and your own website.

To find them, search your own posts and emails for “koji”. Test any link you find on a phone. Don’t assume a dead link will show an obvious error, because some may redirect or show something you don’t expect.

Then replace them, starting with those that get the most traffic. If you see “not found” pages in your analytics, or people tell you that your link is broken, test the address yourself on a phone, and update it everywhere it appears.

Printed materials are harder. You can’t change a printed code that points to an address you no longer control, so plan to reprint when you next can.

Why it matters when choosing any tool

Koji’s closure is a useful reminder: your link page depends on a company you don’t control. Companies get acquired, change plans or shut down. That’s normal, but it pays to prepare.

Exit plans

Before you commit to any tool, ask yourself:

• If this closed next month, how long would it take me to move?
• Where have I used this address?
• Do I have a copy of my links and images?

Keep a simple list of every place your link appears. It takes a few minutes to make, and it’ll save you hours later. For anything printed or hard to change, consider whether it should point to an address on your own domain, which you can redirect wherever you like.

Export

Ask what you can take with you:

• Can you export your email subscribers and leads?
• Can you export your analytics, or at least screenshot them?
• Can you download any files you’ve uploaded?

Do this regularly, instead of waiting for bad news. An email list that exists only in a tool’s dashboard is a risk.

Options now

Koji’s mini-apps were a particular feature, and no tool is an exact match for everything it did. Think about what you actually used it for.

Since Linktree acquired Koji, Linktree is an obvious place to look, especially as Tubefilter reported that creators using Koji would get three months of free Linktree Pro when it closed. That offer dates from 2023, so don’t assume it still applies. Beyond that, our features checklist helps you decide what matters when you compare other options.

We make one of those options, BioFlow. It’s a simple block-based page with links, a contact form, gated downloads and analytics. It doesn’t offer mini-apps, polls with voting or built-in selling, so it won’t replace those parts of Koji.

How to avoid the same problem

A few habits protect you, whichever tool you choose:

1. Keep a list of where your link lives. Include printed items and old accounts.
2. Export your leads on a schedule. Monthly is fine for most people.
3. Keep copies of your content. Images, text and files should live on your computer as well.
4. Consider your own domain for anything hard to change, such as printed QR codes. A short address on your own site can redirect to whatever tool you’re using this year.
5. Choose a stable username, and avoid changing it unnecessarily. Some tools, including BioFlow, don’t redirect an old address after a rename.
6. Watch for news. Read emails from your tool’s vendor, as they’re where shutdown notices arrive.

None of this is complicated, and it applies just as much to a big, well-known platform as to a small one. You can read more about what else CommentLink does if you’re rebuilding your whole setup.

FAQ

Did Koji shut down?

Tubefilter reported in December 2023 that Linktree had acquired Koji and would sunset the brand and product on 31 January 2024. So, as far as that reporting shows, Koji no longer operates as a separate product. If you still have old Koji links, test them and replace them with a working page.

Who bought Koji?

Linktree acquired Koji, as reported by Tubefilter in December 2023. Financial terms weren’t disclosed. Linktree had been Koji’s competitor in the link in bio market. If you’re looking for current details, including any options for former Koji users, check Linktree’s own support pages.

How do I replace my old Koji link?

Build a new page with another tool, or point your link directly at your main destination. Update every social profile, your email signature and your website. Search your old posts and descriptions too. Printed QR codes that point to a Koji address will need reprinting when you next have the chance.

Use this as your prompt

Even if you’ve never used Koji, take ten minutes today to list where your link appears, and export your leads. You’ll be glad you did if your tool ever changes. If you need a replacement page, you can build a new page in BioFlow.