Link in Bio for Influencers: Built for Brand Partnerships

A link in bio for influencers has a second job that most pages don’t: it’s often the first thing a brand manager checks before deciding to get in touch. Your followers want your latest content. A brand wants to know who your audience is, what you’ve done and how to reach you. The page has to serve both without feeling like a sales brochure to your fans.

The good news is that this takes only a few blocks. If you’re a creator who rarely does brand work, the creator setup will fit better. This guide is for people who want more partnerships.

Two audiences, one page

Your followers arrive after seeing a post, on a phone, with a specific thing in mind. Brand managers arrive with a checklist, sometimes on a laptop, and they may be comparing you with several others. They’ll scan your page for a few seconds, then either keep going or close the tab.

You don’t need a separate influencer bio page for this. Keep fan content at the top, and make a clear, labelled section for brands lower down. A short header such as “Work with me” is enough to tell a manager where to look, and to tell fans they can ignore that part.

What a brand manager looks for

Every brand is different, and these are common priorities rather than rules. Before they contact you, they’ll typically want to know:

Most of that belongs in a media kit, not on the page itself. The page’s job is to get them there.

Adding a media kit download

A media kit is usually a one or two page PDF. Keep it plain and up to date, because a kit showing last year’s numbers can do more harm than good.

On BioFlow, you can add it using a File downloads block. A few decisions matter:

• File size. PDFs can be up to 10 MB. Compress large images so that it opens quickly on a phone.
• Whether to require an email. For a media kit, we’d leave this off. You want managers to read it without friction. If you do require an email, you’ll collect their address and see them in your Leads inbox. Without one, you won’t have any contact details. The download still counts as an unlock, but there’s nobody to follow up with.
• What to call it. “Media kit (PDF)” is clear, and tells people what they’re about to open.
• What to put in it. Use numbers you can back up from your own insights, with the date they were taken. Don’t round up, and don’t quote results you can’t show.

An enquiry form that filters for fit

A form takes a little more effort than a DM, and that can work in your favour. A manager who fills in a form has usually given it some thought, and it keeps partnership messages out of your busy inbox.

On BioFlow, you can’t add custom questions to a form, and an email address is always required. So use the heading and description to ask for what you need:

Heading: Brand and partnership enquiries
Description: Tell me about your brand, the product, your timeline and your budget range. I reply within three working days.

Only promise a response time you can keep. The submissions then land in your Leads inbox, where you can tag them, add notes and mark their status. For a separate route, you could also list a business email address in a text block.

Disclosing affiliate and sponsored links

If your page includes affiliate or sponsored links, make that clear. In the US, the FTC’s Endorsement Guides FAQ says the connection should be disclosed clearly and conspicuously, and that the closer the disclosure is to your recommendation, the better. It also warns that people might not understand what “affiliate link” means, and it offers wording like “I get commissions for purchases made through links in this post.”

For a bio page, that suggests:

• Put a plain sentence right above your recommended links, in a text block.
• Label sponsored links near the link itself.
• Disclose in the original post too. A disclosure on your page doesn’t cover a post that recommends a product.

Rules vary by country, and this isn’t legal advice. Brands may also have requirements of their own. If you send affiliate links by DM as well, see our guide to affiliate links in comment-to-DM.

A page order that serves both audiences

Here’s an illustrative page for a made-up skincare influencer, Zoya. It isn’t a real account.

1. Link: “My current routine” (a post or video on her site)
2. YouTube card: “Latest review”
3. Header: “Products I use”
4. Text: “Some links below earn me a commission if you buy.”
5. Links: three product recommendations
6. Header: “Work with me”
7. Text: one line on her niche and audience
8. File downloads: “Media kit (PDF)”, no email required
9. Form: “Brand and partnership enquiries”
10. Social links

Fans get what they came for first. Managers can skip straight to “Work with me”. For help deciding what to place at the top, see what to feature first.

Keeping it credible

A few habits go a long way with partners:

• Update your kit on a schedule. Every three months is a sensible default. Add the date to the file.
• Remove finished campaigns. A page full of expired codes makes you look inactive.
• Check the links. A broken link in your media kit undermines a professional first impression.
• Keep your name consistent. A brand may look you up across platforms.

Your page also shows which links people actually tap, under Top-performing links. That’s useful evidence about your own audience, although it doesn’t show sales. If you want to discuss results with a brand, ask them about conversions on their side, too.

The inbound messages will keep coming once your page is working, so you may also want to look at Instagram automation for influencers for handling your DMs.

FAQ

Should an influencer put a media kit in the bio?

Yes, if you want brand work. A link to a short, current PDF answers a manager’s first questions without any back-and-forth. Keep it easy to open and clearly labelled, and consider leaving the email requirement off, so nothing gets in the way of a busy manager.

How do brands contact influencers?

Usually through email, DMs, agencies or a contact route on your profile. A clearly labelled form or business email address on your page makes it easier, and keeps brand messages separate from fan messages. Reply promptly, since brands may be contacting several people at once.

Do I need to disclose affiliate links on my page?

In most cases you should, and rules vary by country. The FTC’s guidance says to disclose clearly and conspicuously and says the closer to your recommendation the better. Put a plain sentence above your links on the page, and disclose in the post that sends people there too. Check local rules or get legal advice if you’re unsure.

Set up the brand section first

If you already have a page, you can add a brand section in an afternoon. Write your header and form description, export your numbers and make a simple PDF. That one change makes your link in bio for influencers useful to the people most likely to pay you. When you’re ready, add a media kit to a BioFlow page, and take a look at tools built for creators.