What to Put in Your Link in Bio: A Priority Order That Works

Wondering what to put in your link in bio? Start with the single action that matters most to your account, and put that first. After it, add a way for people to stay in touch, then something that builds trust, then simple contact options. Everything else can usually go.

Most advice on this topic is a long list of link in bio ideas: your blog, your merch, your podcast, your press kit. Lists like that are how pages become cluttered. This guide gives you a way to rank your own options instead, based on what a person arriving from a social app needs at that moment.

Start with the one action you want

Before you add a single button, finish this sentence: “If someone visits my page today, the best thing they could do is ___.”

Be honest about it. It might be booking a call, joining your email list, watching your new video or visiting your shop. It’s rarely “look around at everything”. If you’re torn between two, ask which one would matter more to your business if it happened fifty more times this month.

That answer becomes your top item. Everything else on the page supports it or gets out of its way.

The priority order

Here is the order that works for most accounts, starting from the assumption that many visitors don’t know you well yet.

1. Your main offer

This is the answer you just wrote down. Give it the top spot and a label that says exactly what happens: “Book a free 20-minute call” tells someone far more than “Work with me”.

If your posts are promoting something specific this week, it should be here while the posts are active. People arriving from a post expect to see what the post promised.

2. A way to stay in touch

Most visitors won’t buy or book today. A second option lets them keep a connection with you, on a channel that you control, instead of leaving for good. That might be a contact form, or a free download in exchange for an email address.

This is often the highest-value item on a page after the main offer, since followers on a social platform can stop seeing your posts, but an email address or a direct enquiry stays with you.

3. Proof or content

Now give people a reason to trust you. It could be your best video, a small gallery of work, a client story you have permission to share, or a useful article. Choose one or two of your strongest pieces rather than your whole back catalogue.

4. Contact options

Finally, make sure people can reach you: WhatsApp, email and your other social profiles. For a local business, this is also where your map link and opening hours belong. In fact, if most customers just want to call or visit, contact details should move up the order.

What to leave off

A good page is partly a result of what you remove. Consider cutting:

• Old promotions. An expired sale makes the whole page look neglected.
• Links nobody asked for. Your other three social profiles don’t each need a large button. Small icons will do.
• Near-duplicates. “Shop”, “Store” and “New in” can often be one link.
• Vanity items. Press logos or awards that don’t help someone take the next step.
• Dead ends. Anything that opens a page that’s broken or hard to use on a phone.

Not sure about a link? Check your data if you have it. If a link hasn’t been tapped for months and isn’t needed for legal reasons, it’s a candidate for removal. If you’re unsure what links to include in your bio, the test is simple: would a new visitor miss it?

Example stacks by goal

These are illustrative setups to show how the order changes with your goal. They aren’t real accounts. For more detail, see these sample page blueprints.

Booking calls

For a consultant or coach:

1. A button linking to your scheduling page: “Book a free intro call”.
2. A free guide with email, for people not ready to talk yet.
3. A text block on who you help and how you work.
4. Contact form, then social icons.

Growing a list

For a newsletter writer or creator:

1. A free download or a short sign-up form with a clear reason to join.
2. A link to your best recent issue, so that people can check the quality.
3. Your latest video or podcast.
4. Social icons.

Promoting content

For a video creator:

1. Your latest video as a link card.
2. A link to your full channel or playlist.
3. A partnership enquiry form for brands.
4. Your other social profiles, then a shop link if you have one.

Notice what stays the same: one main action, a clear second option and short supporting items. What changes is which action comes first.

How often to change it

Your page doesn’t need constant editing, but it should never fall behind your content.

• When a post is doing well: check that its promise appears near the top.
• When a campaign starts or ends: update on the same day. Old offers do real damage to trust.
• Once a month: open the page on your phone and tap every link. Check which items get used, and remove or reorder based on that.
• Every few months: reread the sentence you wrote at the start. If your main goal has changed, your order should too.

If you’re working with BioFlow, you can reorder blocks and turn them off without deleting them, which makes seasonal changes easy. Per-block click data shows which items are earning their place.

FAQ

What should I put in my link in bio?

Start with the one action you most want visitors to take. Then add a way for them to stay in touch, one or two pieces of proof or content, and simple contact options. Remove anything that doesn’t serve those purposes, particularly old promotions and duplicate links.

How many things should I link?

Most sources suggest somewhere between three and seven main links, but there’s no fixed rule, and those numbers come largely from tool vendors. A better test is whether a new visitor can spot what they came for within a few seconds of landing. If they can’t, the page is too long or poorly ordered.

Should my newsletter go first?

Put it first if growing your list is your main goal, or if you have nothing to sell yet. If you run a service business that gets most of its income from bookings, the booking link should normally lead, with the newsletter or a free resource as your second option.

Put it into practice

Write your sentence, list everything you might want to include, then number the items using the order above. Anything that doesn’t make the top six or seven needs a good reason to stay. It’s also worth knowing what the phrase means if you’re explaining it to a client or a team.

When your list is ready, you can arrange your first BioFlow page or follow our guide on how to make your own page. Creators can find more ideas on the CommentLink for creators page, and Instagram automation for creators explains how DMs can work alongside the page.