How to Add Multiple Links to Your Instagram Bio

Multiple links in an Instagram bio have been possible since 2023, when TechCrunch reported that Instagram was rolling out up to five profile links for all accounts. That removed the old workaround for some people. But it hasn’t made a single page redundant, because a list of links and a page do different jobs.

This guide covers how native links work, how to decide between the two approaches, and how to name your links so people use them. Instagram’s screens change, and we couldn’t confirm the details from a current official page, so check them against your own app.

How many links Instagram allows

The widely reported figure is up to five, based on Instagram’s 2023 announcement. Other sources don’t all agree. For example, Bitly’s July 2025 guide still describes one link, while Zapier’s guide describes up to five.

The fastest way to settle this for your account is to open Edit profile and try adding a second link. Availability can vary by account or app version, so what you see there is what matters.

Add and reorder native links

TechCrunch’s report described this sequence:

1. Go to your profile and tap Edit profile.
2. Open Links.
3. Choose Add external link, then paste the address and add a title.
4. Save, then repeat for other links.
5. To change the order, drag your links into place.

Labels and steps may have changed since then, and they may differ slightly between iPhone and Android.

How multiple links appear to visitors

Don’t assume that visitors see all your links at a glance. The display can be compact, with some links tucked behind an extra tap, and it may change over time.

Check it for yourself:

1. Ask a friend to open your profile, or use a second account.
2. Note which link is shown first, and whether the others take an extra tap to see.
3. Do this on both iPhone and Android, if you can.

Then assume that your first link will get the most attention, and order them with that in mind. Your most important destination goes first.

Native links or one page?

When several native links are enough

They’re a good fit when:

• You have only a few fixed destinations.
• Each destination already works well on a phone.
• You don’t need forms, downloads or explanations.
• You’re only active on Instagram.
• You don’t need detailed data on what people choose.

A local bakery might list its order form, its menu and its location, and have no need for anything else.

When one page is clearer

A single page tends to work better when:

• You’d like to capture enquiries or email addresses.
• You want to explain each option, or show images.
• You use the same link on other platforms, or in print.
• You change your offers often.
• You want to see how each link performs across campaigns.

You can also combine them. Your first native link can go to your main page, with a second to your shop or booking page.

Naming your links

Whichever you choose, titles carry a lot of the weight.

• Say what they’ll get: “Free 30-day planner”, not “Resources”.
• Keep it short. Long titles may get cut off on smaller screens.
• Use the wording from your posts. If your Reel says “price guide”, call it that.
• Avoid similar names. “Shop” and “Store” side by side make people stop and think.
• Remove what’s out of date. An expired sale makes the rest of your profile look neglected.

Why native links get ignored

Adding more links doesn’t automatically bring more clicks. If people aren’t tapping, the cause is usually elsewhere.

• No reason to visit. Your posts don’t say what’s worth tapping.
• Vague titles. People can’t tell what’s behind them.
• Too many similar options. Choosing takes effort, and some people just leave.
• Hidden links. If a link takes an extra tap to see, some visitors won’t find it.

Before adding another link, go through what gets more people to tap. For a specific post, it’s sometimes better to skip the profile entirely. Keyword triggers can send a link privately when someone comments or messages, and you can see the features CommentLink offers for that.

FAQ

How many links can I add to Instagram?

Instagram’s 2023 rollout was reported as allowing up to five profile links. No official page we could read states today’s limit, and some guides disagree. The quickest check is to open Edit profile in your app and see whether it lets you add more than one.

Which link shows first?

Reports from the 2023 launch said you can reorder your links by dragging them, and it’s sensible to assume the first one is the most prominent. How the rest appear may vary, so check your profile from another account or ask a friend what they see.

Can I track clicks on native links?

Some accounts can see link activity in their insights, but what’s available varies by account type and can change. For a more detailed view by link, you can use tagged web addresses and your own website analytics, or a link in bio page with its own reporting.

Choose the simplest thing that works

If a few native links do the job, use them, and spend the saved time on your content. If you need forms, context or data, a single page will serve you better, and you can use one BioFlow page for everything you promote.