Link in Bio for Affiliate Marketers: Organising Your Picks

A good link in bio for affiliate marketers works less like a list and more like a well-organised shop shelf. People arrive looking for the one product you mentioned, and they shouldn’t have to scroll past forty others to find it. Organising your picks well helps your audience, and it also makes it easier for you to see what’s working.

This guide covers structure, labelling, upkeep and measurement. It’s about organising a recommendations page. For detail on disclosure wording, read the FTC’s guidance linked below, and check the rules where you’re based.

The problem with long lists

Affiliate pages tend to grow. Each new post adds a link, and nothing ever comes off. Within months, you have a long stack of buttons with similar names, some of them dead.

That causes three problems:

• People can’t find things. Someone who saw your Reel about a desk lamp doesn’t want to search through your whole list.
• Dead links damage trust. A retired product or a broken link makes your other recommendations look neglected.
• You can’t learn anything. When everything’s jumbled together, it’s hard to see what your audience really wants.

If you have only a handful of products, keep it simple. Structure starts to matter once you pass the point where a visitor can see all your links at a glance. For a broader view, see which links deserve the top spot.

Organise by category with headers

The simplest way to organize affiliate links is to group them under short headers. Use the words your audience would use.

A few guidelines:

• Put your most timely group first. If this week’s posts are about travel gear, move that group up.
• Keep each group short. A few strong picks beat a long list. If a group gets too long, split it up.
• Consider a “Featured this week” header. It gives your latest post’s product a clear home at the top.
• Link to a longer list on your own site if you need one. A page or blog post can hold far more than a phone-sized page should. BioFlow allows up to 40 blocks, but that’s a limit, not a target.

Labelling so visitors know

A link’s label should say what it is, and it shouldn’t mislead anyone about what it does.

Name the actual thing. “The desk lamp from Tuesday’s Reel” helps someone connect the product to your content. “Click here” doesn’t.

Disclose clearly. In the US, the FTC’s FAQ on endorsements gives useful detail for link pages. A “paid link” label right next to an affiliate link should be adequate, but “affiliate link” alone may not be understood, and “commissionable link” probably isn’t clear. Placing the disclosure near the recommendation matters too.

On a page, a practical approach is:

• Add a short, plain text block above your links, such as “I earn a commission if you buy through these links.”
• Keep it near your recommendations, not hidden at the bottom of the page.
• Disclose in the post or video that sends people to the page as well.

Be honest about your experience. “I’ve used this daily for a year” is useful, if it’s true. Don’t imply you’ve tried something you haven’t.

Rules differ between countries, and this isn’t legal advice.

Replacing expired links

Affiliate links break more often than most. Products sell out, programmes end and tracking links change. Build a small routine:

1. Keep a simple list. A spreadsheet with each product, its programme, its link, and the date you last checked it.
2. Check your top links first. Spend your time on what people actually click.
3. Test on a phone. Some links behave differently in an in-app browser, or open a shopping app.
4. Have a replacement ready. If you’ve been recommending something that’s now gone, swap in the one you’d really suggest now.
5. Update old content when you can. A post saying “link in my bio” can outlive the link, so keep the page useful for those visitors.

On BioFlow, you can turn a block off without deleting it. This helps with seasonal items that you’ll want to bring back.

Tracking clicks by block

You can’t improve what you can’t see. BioFlow reports link clicks for each block, in Top-performing links and Block performance, and you can read more about reading your page data.

Use that information to:

• Move your best performers higher.
• Rewrite or remove links that nobody taps. Before removing one, try moving it higher, since position affects clicks.
• Spot interest you hadn’t noticed. A category getting more clicks than expected might deserve more content.
• Compare platforms. Tagged links show whether your Instagram or YouTube audience is more likely to act.

One important limit: a click isn’t a sale. BioFlow tracks clicks only, so it can’t tell you your commissions, sales or earnings per link. Those numbers live in your affiliate programme’s own dashboard. Compare both views to see which products convert after the click.

Some programmes let you add a tracking or sub-ID to each link, so you can see which placement a sale came from. Check whether yours does.

Program rules to check

Affiliate programmes have their own rules, and they differ. Before you put links on a bio page, read your programme’s terms for:

• Where links may appear. Some restrict certain social platforms, or private messages.
• Disclosure wording they require on top of any legal rules.
• Link shorteners or redirects. Some programmes restrict them.
• Price mentions. Some don’t allow you to state prices that can change.
• Use of their brand name or logo.

Breaking a programme’s rules can cost you commissions or get you removed, so it’s worth 10 minutes. We’re not able to summarise them all here, because they change and vary by programme.

A picks page by category

Here’s an illustrative page for a made-up tech reviewer, Arjun. It isn’t a real account.

1. Text: “Some links below earn me a commission if you buy. It doesn’t change your price.” (Only if true.)
2. Header: “Featured this week”
3. Link: “The noise-cancelling earbuds from Monday’s Reel”
4. Header: “Home office”
5. Links: Three picks
6. Header: “Travel”
7. Links: Three picks
8. Link: “How I test what I recommend”
9. Social links

If your audience prefers messaging, comment-to-DM can deliver a specific link privately. Our guide to affiliate links by DM covers this, and we’ve rounded up affiliate link delivery tools. Disclosure applies there too.

FAQ

How should I organise affiliate links?

Group them under short headers based on how your audience thinks, such as use, room or budget. Put a “Featured this week” section at the top for current content. Keep each group short, and link to a longer list on your own site if you have many products.

Can I put affiliate links in my bio?

In general, yes, as long as your programme allows it and you disclose the relationship. Some programmes have rules about where links can appear, so check the terms of each one. Rules on disclosure vary by country as well, and the FTC’s guidance is a useful starting point in the US.

How do I find out which link performs best?

Check your page’s click data to see which links people tap, and check your affiliate programme’s dashboard to see which ones lead to sales. You need both, since a link with many clicks may earn little. Tracking or sub-IDs, where your programme offers them, can connect the two.

Start by cutting the list

Before adding any headers, open your page and remove anything that’s dead or that you’d no longer recommend. Then group what’s left, and add a plain disclosure at the top. A tidy link in bio for affiliate marketers is easier for visitors to use, and easier for you to measure. When you’re ready, organise your picks in BioFlow, and see more for CommentLink for creators.