Can I reply to every comment instead of keywords?
Use the All Comments trigger on Posts & Reels to automate every eligible comment without keyword matching.
Yes. Choose the All Comments trigger so every eligible comment on that post or Reel can run the automation.
Open the post
Go to Posts & Reels and open the post or Reel.
Select All Comments
Set the trigger to All Comments.
Optional excludes and Send Once
Add exclude keywords if needed, and enable Send Once if you want one run per person.
Configure replies and Save
Set Comment Auto Reply and/or DM content, then Save or Update.
Limitations
- All Comments can generate high volume on popular posts — watch delivery health in Analytics.
- Self-comments and ineligible events are still skipped.
Still stuck?
Questions about delivery? See Why didn’t someone receive my Instagram DM? or contact support. Contact Support
Need more help? Contact Support or return to Documentation.