When to Use Multiple Link in Bio Pages (and When Not To)

Having multiple link in bio pages sounds organised, and it sometimes is. It also means more pages to update, more places for stale links to hide, and traffic spread thinly across your analytics. For most accounts, one good page beats four mediocre ones. There are still some situations where a second page really earns its place, and it’s useful to be able to spot them.

Default to one page

Start with one page, and add another only when you’ve got a clear reason. One page has real advantages:

• One place to update, so nothing goes stale in a corner you’ve forgotten.
• One address to remember, print and share.
• All your data in one place, which matters when numbers are small.
• Less to build and test.

If your problem is that your page feels crowded, the fix may just be a tidy-up. Try organising your page before you create another.

Good reasons for more

Separate brands

If you run two businesses with different audiences, one page would confuse both. A wedding photographer who also sells pottery might well want two pages, each with its own name, theme and profile link.

Languages or regions

If you serve audiences in different languages, or offers differ by region, separate pages can be clearer than a single mixed page. Examples include a shop with a Hindi and an English audience, or a business with different prices in India and the UK. But consider whether you’ll keep both up to date. An outdated translation is worse than none.

Launches

A launch often benefits from its own focused page, especially with ads, partners or an email list sending traffic. After launch week, you can retire it. Our guide to product launch pages covers this in more detail.

Events

A conference, workshop or pop-up needs its own details: date, tickets, map. These don’t belong on your main page for long, so a separate page is useful. You can put its QR code on posters without changing your main page.

Reasons that aren’t

These often feel like good reasons, but usually aren’t.

Creating a page for each platform is the most common mistake, as you’d have to update every page for every change. Our cross-platform guide shows the alternative. Also, if you need much more explanation on a page, a proper landing page may be a better choice, as we explain in link in bio vs landing page.

How pages and campaigns relate

This is where people often get confused, so here’s the difference.

So ask yourself: does the visitor need to see something different? If yes, use a page. If you only want to know where they came from, use a campaign. In BioFlow, a campaign is assigned to a page, and it adds tags to that page’s address.

Keeping analytics separate

Each BioFlow page has its own analytics, so a second page splits your data. That’s useful for separate brands. But it can make small numbers even smaller, so a page with 30 views a month won’t tell you much.

If you do use multiple pages:

• Name them clearly, so that you can tell them apart in your dashboard.
• Use consistent campaign naming across all of them.
• Add up totals yourself, if you want a combined view.
• Be careful when comparing, as a launch page with ad traffic will behave differently from your main page.

See link in bio analytics for how to read each page’s numbers.

Also, each page needs its own setup. Each one has to have a unique username address, title, description and sharing image, plus an enabled Link block before it’ll publish. There’s a fair bit to do twice, so check how to create your page for the full list.

Retiring a page

Pages are easy to create and easy to forget. Plan your exit when you make one.

1. Check whether anything still points to it: old posts, emails, printed codes and partner links.
2. Update your profile links to wherever people should go.
3. Change the content first. Replace the old offer with a short message and a link to your main page. That catches late arrivals.
4. Export your leads to a CSV.
5. Unpublish it when traffic has stopped. Remember that an unpublished page returns “not found”, so old links and printed QR codes will stop working.
6. Delete it only if you’re sure. It’s permanent for that page’s content: blocks, recorded events, leads and uploaded files all go, and any campaigns lose their assignment.

There’s no redirect in BioFlow from an old page to a new one, which is why that holding message on the old page is so useful.

A quick decision guide

Ask these questions in order:

1. Do visitors need to see different content? If not, one page and a campaign will do.
2. Will this need to exist for more than a few weeks, or does it serve a distinct audience?
3. Do you have the time to keep it up to date?
4. Do you have a plan for retiring it?

If you answer yes to the first and can handle the others, go ahead and create it. Check the features page for what’s included.

FAQ

Can I have multiple pages?

Yes, BioFlow supports more than one page, each with its own address, content and analytics. Check your account for any current limits, as pricing and plans weren’t published when we wrote this. Other tools vary, so check their plans. Before creating another page, make sure that a campaign wouldn’t do the same job.

Do I need one per platform?

Usually not. If you’re showing the same content everywhere, one page with a differently tagged address for each platform is easier to maintain, and you’ll still see which platform sent each visit. Make a separate page only if a platform’s audience really needs different content.

How do I retire one?

Don’t just delete it. Check what’s still linking there, update your profiles, then replace the content with a short note and a link to your main page. Export any leads. When traffic has stopped, unpublish it. Remember that old links will then show “not found”, and that deleting removes the page’s data.

Ask the one question

Does the visitor need to see something different? If not, set up a campaign and you’re done. If so, you can add a second page in BioFlow, and plan its retirement date while you’re at it.