How to Organize Your Link in Bio Page as It Grows
Pages usually grow by accident. You add a link for a sale, another for a podcast guest spot, one for a freebie, and a year later visitors scroll past 18 buttons, half of them stale. To organize link in bio pages, you don’t need a redesign. You need an hour, a list, and the willingness to hide things that once felt important.
Signs your page needs tidying
You’re probably due for a tidy-up if:
- You have to scroll to find your own main offer.
- Some links are for things that have finished.
- Two buttons go to almost the same place.
- You can’t explain why a link is there.
- Top-performing links are buried under quiet ones.
- People still ask you “where’s the link for X?” when it’s already on your page.
Step 1: list and review
Open your page on a phone, then list every block in a simple table. It only takes a few minutes, and you’ll probably be surprised.
| Block | Still current? | Clicks (last 90 days) | Keep, fix or retire |
|---|---|---|---|
| Spring sale | No | 3 | Retire |
| Free meal plan | Yes | 210 | Keep, move up |
| Podcast episode | Old | 12 | Retire |
| Book a call | Yes | 48 | Keep, fix label |
| My gear | Yes | 25 | Keep |
(These numbers are made up.)
Test every link while you’re there. Dead ends are the first thing to fix. If you use BioFlow, Top-performing links and Block performance give you the click numbers.
Step 2: group with headers
Once you’ve got more than about five or six items, add structure. A Header block gives visitors a way to scan.
Group by what visitors want, not by how your business is arranged.
| Grouped by your business | Grouped by the visitor |
|---|---|
| Products / Services / Media | Start here / Work with me / Free resources |
| Instagram / YouTube / Blog | Watch / Read |
| 2025 / 2026 | Latest / Most popular |
Keep to two or three groups, with clear names. If you need more, your page is probably trying to do too much, and you may need another destination. Our guide to page layout goes deeper on this, and how many links to use helps you decide where to stop.
Step 3: retire without deleting data
Retiring doesn’t have to mean losing anything. Before you remove something, ask:
- Is it seasonal? Disable it, and bring it back next year.
- Is it finished, but still useful? Consider moving it to your website, and linking there once.
- Is it collecting leads? Export them first.
- Do old posts mention it? Think about where those people will end up.
Step 4: reorder by evidence
Put your most useful blocks near the top, using your data as a starting point.
Keep in mind that position affects clicks. A link at the top gets more clicks partly because it’s at the top. So combine the numbers with your own judgement:
- Your main goal first, even if something else gets more clicks.
- Proven performers next.
- Supporting items below.
- Social links and small things last.
Then change as little as possible at once. If you move everything in one go, you won’t know what helped. For help reading the numbers, see link in bio analytics.
Disabling a block versus deleting it
These do different things, so it’s worth pausing here.
| Disable | Delete | |
|---|---|---|
| Visible to visitors? | No | No |
| Settings kept? | Yes | No |
| Can bring back with one tap? | Yes | No, you’ll rebuild it |
| Good for | Seasonal offers, tests, things you’re unsure about | Mistakes and anything you’ll never use again |
In BioFlow, you can disable a block without deleting it, so when in doubt, disable. Check what you’re removing if it’s a block with a history you care about, such as a form or a file download. It’s worth exporting any leads as a CSV before you remove anything, just to be safe.
One thing to check after disabling: a page needs at least one enabled Link block to publish, so don’t turn all of them off. BioFlow allows up to 40 blocks on a page, and very few pages should get anywhere near that.
Keeping it tidy
The tidy-up is the easy part. Keeping it that way needs a small routine.
- One in, one out. When you add a link, remove or disable one.
- Put an end date on temporary links. Add a reminder to your calendar when you add them.
- Review every quarter. Fifteen minutes is enough. Use our 15-minute audit if you want a structure, and browse real page examples for ideas.
- Review before a campaign. Clear the decks before you send more traffic.
- Keep one owner. If several people can edit it, agree on who decides what stays.
A before and after
Here’s a made-up example for a yoga teacher.
Before (14 blocks): Website, Instagram, YouTube, Spotify, 2025 retreat, 2026 retreat, Class schedule, Mat recommendations, Blog, Free video, Book a class, Private sessions, Contact, WhatsApp.
After (7 blocks):
- Header: Start here
- Book a class
- Free 10-minute video
- Header: Go deeper
- 2026 retreat
- Private sessions
- WhatsApp button
- Social links for Instagram and YouTube
The rest moved to the teacher’s website, or were disabled until next season. Nothing’s been lost, and a new visitor now knows exactly what to do. You can read about creating your page from scratch if you’d rather start again, or see the wider set of options on the features page.
FAQ
How do I organise many links?
List them all, retire what’s out of date, and group what’s left under two or three headers named after what visitors want. Put your main goal first. If there are still too many, move some to your website and link there once. A short page is easier to use, and easier to keep up to date.
Should I delete old links?
Not necessarily. If something’s seasonal or you might want it again, disable it, so your settings are kept. Delete only what you know you won’t need. Export any leads before removing a form or download. Whatever you do, don’t leave a dead or outdated link visible, because that loses visitors’ trust.
How often should I review?
Quarterly works for most pages, along with a quick check before any big campaign. Temporary offers need their own end-date reminders. A page that changes often, such as one for a shop running regular offers, may benefit from a monthly check. The review only needs about fifteen minutes.
Start with the list
Write down every block on your page, and mark the ones you can’t justify. That list is the hardest part, and you’ll probably finish it within ten minutes. Then you can reorder your blocks with your main goal at the top.
Tidy your page in an hour
Group blocks with headers, disable old ones and reorder the rest in BioFlow.
Reorder your blocks